our portfolio

With a turnover of approximately £15 million, the group companies are:

Davies Odell based in Kettering and Rushden, Northamptonshire
Friedman's based in Cheadle, Cheshire
Sunline Direct Mail based in Loughborough and Redditch.

We have ambitious plans to acquire two to three new businesses each year from now on.
Davies Odell
The Davies Odell business designs, sells and distributes body armour products, matting products and a range of footwear repair products. Body armour products are designed for use in a range of power sports applications and protective underclothing which incorporate the latest advanced materials to meet international impact resistance standards.

The main markets are equestrian, motorcycle, ski and snowboarding. Matting products are designed especially for equestrian use and the dairy industry and give many advantages over traditional straw bedding.

Footwear products mainly consist of heel leather components for specialist quality shoe manufacturers. Shoe repair products are imported from the Far East for sale in the UK and continental Europe.

daviesodell
forcefieldbodyarmour
equimat
farmat

Friedman's
Friedman's is a specialist textile importer, converter and distributor of plain and bespoke Lycra based material, primarily to swimwear and dancewear manufacturers within the textile industry. There are two main categories of products - plain and bespoke. Plain materials are dyed to customer specification by the supplier. Material is then held by the supplier until required by Friedman's. Bespoke products are foil printed using on site transfer printing calendar machines. End users of Friedman's lycra products include major high street chains.

friedman's

Sunline Direct Mail
Sunline's core service is the polythene wrapping of mail packs.

Sunline has two divisions, the Polywrap Division based in Loughborough and the Lettershop Division based in Redditch.

Polywrap provides collation, personalisation, wrapping and mailing of predominantly paper based direct mail. Lettershop provides laser printing with several added value services, including data processing management; dynamic inline stitching; as well as guillotine and folding and envelope enclosing.

Sunline Direct